The ultimate pinkwashing PSA

The PSA itself isn’t pinkwashing. It is about pinkwashing. By none other than Susan G. Komen for the Cure, through their ”Promise Me” eau de toilette.

Pink Ribbon branded products and partnerships are a huge fundraising resource for Komen, but they have come under increasing scrutiny of late for questionable endorsements like Breast Cancer fried chicken.

pretty bad, glad that one of the breast cancer groups is taking action against it

(Source: osocio.org)