Images of scantily clad women are used by advertisers to make products more attractive to men. This “sex sells” approach is increasingly employed to promote ethical causes, most prominently by the animal-rights organization PETA. Yet sexualized images can dehumanize women, leaving an unresolved paradox – is it effective to advertise an ethical cause using unethical means?
In two separate studies, showing people ads containing sexualized images of women made reduced their intention to support an ethical organization, compared to people viewing non-sexualised images of women.
When promoting ethical causes, organizations may benefit from using advertising strategies that do not dehumanize women."
PETA - screwing over women and animals.
— This is fucking sick. Burn all corporate advertisers!
(Source: The Atlantic)
i love the irish ok